Brand Merchandising Mastery

Empowering Brands, Enriching Stories

MISSION & VISION

Our mission is to create tailor-fit solutions for every client's marketing need. We aim to provide you with the highest quality products and services possible in a timely fashion and at a competitive price. We promise to listen to you and help you achieve your business goals and we will always be there with honest, expert advice and quick friendly customer service.

GUIDING PRINCIPLES

We're proud of the strong roots we've built in our community. We pride ourselves on being a complete source for all of your business marketing needs. We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.
We practice providing three (3) types of services. FASTER, CHEAPER, and BETTER. If it's fast and cheap it won't be good. If it's cheap and good, it won't be fast. If it's fast and good, it won't be cheap. But with SGOC you can have it all under one roof.

Client's Business

Best Result

Our Love for Branding

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SGOC Global General Merchandise

SGOC Global officially started business in August 2011, but has been in the business three years before it was officially registered as a company. Our humble beginnings started during college-the idea was to offer t-shirt printing to classmates and friends as a way to earn extra cash. Persuaded by friends and satisfied customers the hobby soon existed as a business. Blessed with supportive parents the business grew through their experience and guidance.
At present, SGOC offers a wide variety of quality yet cost-effective products. Ranging from corporate items to personalised apparels and souvenirs, we don't limit our customers by traditional merchandises. We see to it that innovation follows quality and satisfaction more than just something new. Aggressive in its approach, the company presently offers products that gives more value for your money. Though, as a manner of practice, we never stop at what's available in the market. SGOC General Merchandise sources out to assure its clients of the most contemporary products as well.

WE CUSTOMISE ANYTHING

SGOC FROM START 2 END

Our relation with you, our client, is paramount. We strongly believe in good customer service, honestly and reliability. We want you to know what you can expect from us:

CUSTOMER SERVICE

We believe that good customer service is the most important aspect of running a business. We're always polite, friendly and helpful. Good communication is everything. When you call, you'll get to talk to us straight away - no automated systems and no receptionists. If we couldn't reply to your online inquires the moment you send them, we do our best to respond within 24-48 hours at most.

HONESTY

We'll give you a realistic cost to create your custom-made item, and we'll happily give options to fit your needs and your budget. We've got a lot of experience manufacturing marketing collaterals, so we'll make helpful and practical suggestions to achieve your goals. If we think something won't work for you, we'll say so.

RELIABILITY

When we say we'll do something, we'll do it. Your project will run on time and on budget. If there are any unforeseen delays, we'll tell you as soon as possible. We like to at least set expectations as to how we will work on your project. If errors occur, we take full and try our best to solve whatever challenges we need to deal with. We've been in the printing industry for over ten years and we're not about to fold the company overnight and run away to the Bahamas. We love what we do and we want to do the best job we can.

AFTER SALES

After every project is completed, our relationship doesn't stop there. We see to it that you-our clients, are updated with our latest products and offers through continuous communication. Feedback is something we would always gladly receive and this we hope would strengthen our bond and build more confidence and trust in us that you can always reach out to us anytime, anywhere. If you'd like to talk to our existing clients to verify that we're true to our word, please contact us and we'll put you in touch with them: Because at SGOC we're here for you from start to end and whatever comes after.

OUR EXPERTISE

  • Merchandise, Catalogue & Inventory
  • Strategic Partnership
  • Research, Design, Production & QA
  • Onground Events
  • Marketplace Operations
  • Logistics & Warehouse Management
  • Customer Support

SOME OF THE MOST PROMINENT MERCHANDISE PROGRAMS WE HAVE EXECUTED FOR GAMES

WHY US?

  • We have a decade of experience in doing merchandising programs for various association on heavy scale.

  • Having conducted extensive consumer research, we have the strength of working on insights.

  • We have extensive tie-ups across the world with Productions, Logistics and Materials.

  • Our Production Setup is well equipped with the state of art machinery to produce at exponential size.

  • We have warehouses across the world which helps us in having smooth shipping across the world.

We have Manufactured more than 10 Millions in with adhering to all Client Requirements and Compliance. Our Production Process is listed below:

MERCHANDISE ECOSYSTEM

Our Expertise into Merchandise Ecosystem:

  • Designing, developing and implementing a plan for the production, marketing, advertising, sale (including order fulfilment and customer care).

  • Procuring, sourcing, negotiating, and contracting with a network of online retailers to stock and sell as many categories as possible of Unbranded Licensed Product within the Licensed Categories through as many distribution channels as possible.

  • Managing, coordinating and monitoring the suppliers & retailers.

  • Conducting due diligence into and managing compliance of suppliers, partners and/or service providers to ensure those that are selected are of good repute.

  • Development and maintenance of the Official Online Store, on a dedicated host platform.

  • Operate and maintain the On Ground Retail outlets for all matches at the respective Event venues.

  • The set-up, day to day operation and dismantling of the On Ground Retail outlets.

  • Infrastructure design and branding.

  • Compliance with local safety and security regulations.

LOGISTICS & WAREHOUSE

SGOC Operations team works with leading domestic and International Shipping Partners such as FedEx, DHL, UPS, Dehlivery.com and even remote location deliveries through DTDC and India Post.
SGOC keeps the shipping communication with live tracking to the end user in real time.

OUR RELATIONSHIPS

  • We enjoy relationships on global level with all major manufacturers of sporting gear and apparel.

  • We have worked with Adidas & Major Brands on trans-national level and worked on various countries’ merchandising programs in Cricket with these giants.

  • The other manufacturers are not far either as we are very well networked globally across sports, having been in business for more than a decade. We already have opened channels with few of the leading officials of respective countries for each of the concerned manufacturers like Puma, Hummel, Under Armour & Umbro amongst others.

EXPERIENCE OF MERCHANDISING & MANUFACTURING

We have the capability, experience and expertise to develop and produce accessories under the license of the client. Our experience of having handled ICC (International Cricket Council) Official Merchandise and having created the entire range of playing replicas, fan gear and fan accessories & merchandise hold us in good stead to achieve scale and spread.

Events handled

Multiple ICC Cricket World Cups & Championships, Capital Kids World Cricket Festival

Sports Teams

AC Milan, Manchester United, Pune Warriors (IPL Franchise), Maratha Arabians (Abu Dhabi T10 Franchise)

Corporate Brands

Britannia, Fly Emirates, Bridgestone, Bira, Star TV, Apollo Tyres, Himalaya

OUR EXPERTISE

  • PAST EVENTS – ICC CWC 2015
  • PAST EVENTS – ICC CWC 2016
  • PAST EVENTS – ICC CT 2017
  • PAST EVENTS – ICC CWC 2019
  • PAST EVENTS – WTC 2021
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